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VogelRoofing

Project Investment Proposal

Prepared for

Vogel Roofing

DateOctober 24, 2026
Prepared bySTM INNOVATIONS

Choose Your Package

Package 1 — 4-Week Launch | 3-Month Payment Flexibility

4-Week Website & Platform Development

$4,345

Includes 3 months of social media marketing (Facebook, Instagram, Google Ads and lead generation)

Pay in Full — Save 10%

$3,910.50

Pay the full investment upfront and receive a 10% discount — that is $434.50 off the $4,345 total.

Package 2 — 4-Week Launch | 6-Month Payment Flexibility

4-Week Website & Platform Development

$7,935

Includes 6 months of social media marketing (Facebook, Instagram, Google Ads and lead generation)

Pay in Full — Save 10%

$7,141.50

Pay the full investment upfront and receive a 10% discount — that is $793.50 off the $7,935 total.

Website, Homeowner Experience & Digital Platform

The project includes:

Website & Digital Experience

Custom website design and development
Mobile, tablet, and desktop optimization
Residential roofing service pages
Commercial roofing service pages
Roof repair, replacement and maintenance pages
Project gallery with completed-work showcases
Service area pages across Southwest Florida
Online free-estimate request system
Sticky call and estimate calls-to-action
FAQ and homeowner education content
Accessibility-focused design
Contact and location experience
Google reviews and testimonial integration
Website deployment and launch

Homeowner Estimate Experience

Instant, mobile-friendly estimate request form
Available from every page through a persistent call-to-action
Service selection for repair, replacement, maintenance or commercial work
Property type and preferred contact method capture
Duplicate-submission protection
Secure form validation
Immediate email notification when a request comes in
Preferred contact method and consent handling
Lead source captured per page
Open 24 hours, always-visible contact experience

Business Management Dashboard

Centralized administrative dashboard
Secure access-code sign-in
Estimate request and inquiry management
Inquiry pipeline with clear statuses
Priority, assignment and follow-up scheduling
Internal notes on every homeowner
Project showcase management
Service management
Testimonial management
Website content management system
Activity log and audit trail
Administrative roles and permissions

Lead Generation & CRM

Lead capture from every form on the site
Lead source tracking (website, phone, referral, Google Ads)
Status management from new inquiry through to won
Estimate scheduling and follow-up management
New inquiry notifications
Contact database
Follow-up reminders
Campaign and referral detail capture
Phone-call lead tracking
Email/SMS integration-ready workflows

SEO, Marketing & Growth

Technical SEO configuration
On-page SEO foundation
Local SEO structure for service areas
SEO-friendly service and location pages
Google Business Profile integration/readiness
Analytics and Search Console integration
Google Ads conversion tracking
Phone-click conversion tracking
Campaign/UTM tracking
Review and testimonial integration
Content publishing system

Security & Data Protection

Secure authentication
Role-based access control
Administrative permissions
Activity/audit logging
Secure form submission
Spam and bot protection on estimate forms
Data protection configuration
Backup and recovery strategy
Privacy-focused architecture
Third-party integration security review

Analytics & Reporting

Website traffic analytics
Lead and estimate request tracking
CTA and form tracking
Phone-click tracking
Campaign performance tracking
SEO performance tracking
Lead source reporting
Administrative reporting
Performance dashboard

Launch & Training

Website deployment
Domain configuration
Production launch
Testing and quality assurance
Mobile and browser testing
Basic administrator training
CMS training
Dashboard training
Launch support

Build in 4 Weeks. Pay Over Time.

STM completes the project within approximately 4 weeks while giving you the flexibility to spread your investment over 3 or 6 months, depending on the package selected.

Package 1 — 4-Week Launch | 3-Month Payment Flexibility

$4,345

3-Month Flexible Payment Plan

Initial payment$1,448.34
Month 2$1,448.33
Month 3$1,448.33
Total$4,345

Package 2 — 4-Week Launch | 6-Month Payment Flexibility

$7,935

6-Month Flexible Payment Plan

Monthly payment$1,322.50 / mo
Duration× 6 months
Total$7,935

Important: Payment duration does not determine the project timeline. The project is scheduled to be designed, developed, tested, and launched within approximately 4 weeks. The 3-month or 6-month option simply provides additional flexibility for completing the project payment.

Ready to Get Started?

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Our Goal

Our goal is not simply to build Vogel Roofing a website. We want to create a professional digital platform that can grow with your business — from helping Southwest Florida homeowners find you when their roof needs attention, to capturing estimate requests, showcasing completed projects, keeping your content current, and building the trust that turns a first call into a referral.

The platform will be structured with scalability in mind so additional features and integrations can be added as your business grows.

We would be happy to walk you through the demo, explain the different features, and discuss which payment option works best for you.

Thank you again for taking the time to look at what STM Web Design can build for Vogel Roofing. We look forward to hearing your thoughts.

Best regards,

Stanley

STM INNOVATIONS

Be Discovered. Be Better.